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Web review 80% of people don’t read your web page!
We are a web I.T. technology company (outside of the national broadcasters) using live streaming in South Africa. People are naturally inquisitive they are not able to arrive on your website without watching your video, curious people welcome surprise in their lives. They try new foods, talk to a stranger, or ask a question. They cannot risk the temptation to click on your video “just in case” you are going to say something profound, humorous or useful to them. You have the opportunity to captivate them and ensure that they spend at least two minutes of their time (which they would not ordinarily do) to watch you and your message. It’s your own Reality TV, You own Social Video and it’s wonderful!
All people are generally busy and statistics show that only about 20% or people who arrive on your web page read the whole thing (Jakob Nielsen, the venerable godfather of Internet research, told us way back in 2008 that most users read about 20% of the words on a page). People use skimming to quickly scope out if your page is going to be any use to them.
Stand out from the crowd your unique so turn heads to attract attention
It’s more than a professionally written stunning caption and exciting content it’s about stopping visitors in their tracks!
It used to be Flash which creative’s used to turn to when trying to create “eye-popping” home pages now its HTML5 and video. Technology keeps changing and you can use Video on your website to accomplish much more than Flash ever could.
In future websites will have less anonymity if companies want to be more social and consequently being seen as more trustworthy nothing beats video on the web to display who you are to develop a connection with your audience by including web video as part of web design. No matter if you are not the world’s best presenter. Your presentation is not meant to be anything but an honest representation.
The web is all about trust there is no stronger message you can give than with a message from your MD as an example. In your daily work, in your physical office you may come face to face with customers and web video is no different to that. Their your tears, your emotions, your sun, your moon and their wonderful. Their your stories, your goose bumps, your products and your business for the world to see live. Ask yourself what is your company going to do in 2020 that is going to be different?
Writing web content in 2020
Content will be critical and you must continue to write good quality useful content, not just for the 20% of visitors who read it but for 100% of the search engines which are guaranteed to read it. So it’s still about SEO but you need a hook to stop visitors to ensure that they bother to take time to stay on your website and remember who you are. Today video is the answer, so get started now. People may like your video they may not but in the end it’s not about production values and talent it is about grabbing attention, sending a message and being honest and trustworthy.
Your impact on a website
Today I have attracted many more phone calls than usual using video. People are able to see and hear who they are dealing with. They are not hesitant as before when they phoned and spoke to some “unknown” person selling and talking about something that they don’t want. They are able to make up their own mind if they can work with this person that they have seen on my home page (warts and all). With online video you will stop visitors in their tracks to concentrate on YOU!
Risks and chances are the things in life that can catapult you forward if they work out.
Many people won’t take up the challenge of social video because they’re afraid of failure. Yet, without failure nothing new can be gained and it is only those who are willing to take risks and to work hard at their dreams who eventually break through and succeed. Have a well-placed sense of faith in your mission, and a willingness to take risks if you want to stand out from the crowd. Phone me, Gordon on 011 807 4034 and I am happy to discuss our services and give you a live stream demo.